In September 2018 Seachoice published a report which reviewed how well the world’s fish farming industry conforms to the standards of its own Aquaculture Stewardship Council (ASC). Their review states that the ASC “responsibly farmed” eco-label is considered the gold Standard of farmed seafood eco-certifications. But our review of ASC certified salmon farms around the world reveals only a small proportion of farms follow the eco-label’s stipulated criteria, yet they are still being certified. Their analysis of Australia (PDF, 6 pages) reveals significant non-conformities with the standard. Their summary recommendation is that It is critical that eco-certifications are leading to genuine changes on the water and not simply rewarding business as usual.